The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) hosts the annual Thoroughbred Awards to honor excellence in healthcare marketing, communications and creative work. The competition allows members to showcase their talent across a wide spectrum of categories, all judged using a fair, points-based rubric.
Register for the awards event, Thursday, November 5, at the historic My Old Kentucky Home in Bardstown, to save your seat and submit your entry at the link below to showcase your best work.
congratulations to the 2025 Thoroughbred Award winners!
KSHPRM hosted its 2025 Thoroughbred Awards ceremony in Lexington. As this was the first time KSHPRM held the awards ceremony since 2019, members were able to submit their work during the COVID-19 pandemic in addition to recent projects. Congratulations to all of the winners in the categories below!
2025 Thoroughbred Award Winners
Advertising
· AdventHealth Manchester
· Murray-Calloway County Hospital
· Ephraim McDowell Health
· Owensboro Health
Audio or Visual
· CHI Saint Joseph Health
· Kentucky Hospital Association
· Rockcastle Regional Hospital and Respiratory Care Center (5 awards in category)
· UK HealthCare - UK Markey Cancer Center (2 awards in category)
· University of Kentucky - UK HealthCare Brand Strategy
· UofL Health
Community Outreach
· AdventHealth Manchester
· Ephraim McDowell Health
COVID-19 Communications
· Baptist Health
· Baptist Health Hardin
· CHI Saint Joseph Health
· Owensboro Health
Events
· Baptist Health Foundation Hardin
· Ephraim McDowell Health
· Owensboro Health
· Rockcastle Regional Hospital and Respiratory Care Center (2 awards in category)
· University of Kentucky - UK HealthCare Brand Strategy
Media Relations
· Owensboro Health
Overall Campaigns
· Baptist Health
Photography
· AdventHealth Manchester
Publication
· AdventHealth Manchester
· Baptist Health (2 awards in category)
· CHI Saint Joseph Health (2 awards in category)
· Mountain Comprehensive Care Center
· Owensboro Health
· Rockcastle Regional Hospital and Respiratory Care Center (4 awards in category)
· UK HealthCare - UK Markey Cancer Center
· UofL Health
Certificate of Merit Winners
Advertising
Ephraim McDowell Health
Murray-Calloway County Hospital
UofL Health
Audio or Visual
AdventHealth Manchester
Rockcastle Regional Hospital and Respiratory Care Center
University of Kentucky - UK HealthCare Brand Strategy
Community Outreach
AdventHealth Manchester
Ephraim McDowell Health
Owensboro Health
Rockcastle Regional Hospital and Respiratory Care Center
UK HealthCare - UK Markey Cancer Center
COVID-19 Communications
Ephraim McDowell Health
Kentucky Hospital Association
UofL Health
Events
CHI Saint Joseph Health
Rockcastle Regional Hospital and Respiratory Care Center (5 certificates in category)
UK HealthCare - UK Markey Cancer Center
Fundraising
AdventHealth Manchester
Ephraim McDowell Health
Rockcastle Regional Hospital and Respiratory Care Center (2 certificates in category)
Media Relations
CHI Saint Joseph Health
Rockcastle Regional Hospital and Respiratory Care Center
UofL Health
Overall Campaigns
Baptist Health (2 certificates in category)
Baptist Health Hardin
Kentucky Hospital Association
Owensboro Health
Rockcastle Regional Hospital and Respiratory Care Center
UK HealthCare - UK Markey Cancer Center (2 certificates in category)
UofL Health
Publication
AdventHealth Manchester (2 certificates in category)
Ephraim McDowell Health
Murray-Calloway County Hospital
Owensboro Health
Rockcastle Regional Hospital and Respiratory Care Center (4 certificates in category)