Thoroughbred Awards

The Kentucky Society for Healthcare Public Relations and Marketing (KSHPRM) hosts the annual Thoroughbred Awards to honor excellence in healthcare marketing, communications and creative work. The competition allows members to showcase their talent across a wide spectrum of categories, all judged using a fair, points-based rubric.

congratulations to the 2025 Thoroughbred Award winners!

KSHPRM hosted its 2025 Thoroughbred Awards ceremony in Lexington. As this was the first time KSHPRM held the awards ceremony since 2019, members were able to submit their work during the COVID-19 pandemic in addition to recent projects. Congratulations to all of the winners in the categories below!

2025 Thoroughbred Award Winners

Advertising

·         AdventHealth Manchester

·         Murray-Calloway County Hospital

·         Ephraim McDowell Health

·         Owensboro Health

Audio or Visual

·         CHI Saint Joseph Health

·         Kentucky Hospital Association

·         Rockcastle Regional Hospital and Respiratory Care Center (5 awards in category)

·         UK HealthCare - UK Markey Cancer Center (2 awards in category)

·         University of Kentucky - UK HealthCare Brand Strategy

·         UofL Health

Community Outreach

·         AdventHealth Manchester

·         Ephraim McDowell Health

COVID-19 Communications

·         Baptist Health

·         Baptist Health Hardin

·         CHI Saint Joseph Health

·         Owensboro Health

Events

·         Baptist Health Foundation Hardin

·         Ephraim McDowell Health

·         Owensboro Health

·         Rockcastle Regional Hospital and Respiratory Care Center (2 awards in category)

·         University of Kentucky - UK HealthCare Brand Strategy

Media Relations

·         Owensboro Health

Overall Campaigns

·         Baptist Health

Photography

·         AdventHealth Manchester

Publication

·         AdventHealth Manchester

·         Baptist Health (2 awards in category)

·         CHI Saint Joseph Health (2 awards in category)

·         Mountain Comprehensive Care Center

·         Owensboro Health

·         Rockcastle Regional Hospital and Respiratory Care Center (4 awards in category)

·         UK HealthCare - UK Markey Cancer Center

·         UofL Health

Certificate of Merit Winners

Advertising

• Ephraim McDowell Health

• Murray-Calloway County Hospital

• UofL Health

Audio or Visual

• AdventHealth Manchester 

• Rockcastle Regional Hospital and Respiratory Care Center

• University of Kentucky - UK HealthCare Brand Strategy

Community Outreach

• AdventHealth Manchester 

• Ephraim McDowell Health

• Owensboro Health

• Rockcastle Regional Hospital and Respiratory Care Center

• UK HealthCare - UK Markey Cancer Center

COVID-19 Communications

• Ephraim McDowell Health

• Kentucky Hospital Association

• UofL Health

Events

• CHI Saint Joseph Health

• Rockcastle Regional Hospital and Respiratory Care Center (5 certificates in category)

• UK HealthCare - UK Markey Cancer Center

Fundraising

• AdventHealth Manchester 

• Ephraim McDowell Health

• Rockcastle Regional Hospital and Respiratory Care Center (2 certificates in category)

Media Relations

• CHI Saint Joseph Health

• Rockcastle Regional Hospital and Respiratory Care Center

• UofL Health

Overall Campaigns

• Baptist Health (2 certificates in category)

• Baptist Health Hardin

• Kentucky Hospital Association

• Owensboro Health

• Rockcastle Regional Hospital and Respiratory Care Center

• UK HealthCare - UK Markey Cancer Center (2 certificates in category)

• UofL Health

Publication

• AdventHealth Manchester (2 certificates in category)

• Ephraim McDowell Health

• Murray-Calloway County Hospital

• Owensboro Health

• Rockcastle Regional Hospital and Respiratory Care Center (4 certificates in category)