The Thoroughbred Awards Competition is sponsored by the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) and the Kentucky Hospital Association (KHA). This competition is open to all marketing/public relations professionals in a healthcare setting.
congratulations to the 2019 Thoroughbred Award winners!
Thoroughbred Awards
Community Relations/Comm. Service:
Patient/Public Education Initiative - Bereavement Boxes - Methodist Hospital
Direct Mail: Single - ObGyn Delivering Excellence Across the Generations - Jennie Stuart Health
Events: Internal events for staff - Volunteer Banquet Tea Party - Murray-Calloway County Hospital
Fundraising: For a hospital, specific service line or other worthy cause
Bourbon, Boots & Bling (2019 Signature Event) - St. Claire Health Care
Fundraising: For a hospital, specific service line or other worthy cause
Splat Out Cancer - Baptist Health
Media Relations: Earned Media placement in/on a bonafide print, broadcast or online news outlet
Bereavement Boxes - Methodist Hospital
Overall campaigns: Internal or external comm. Program using same, $25k
Community Health Stories - Baptist Health
Overall campaigns: Internal or external comm. Program using same, $25k
It's a New Day - Methodist Hospital
Print Advertising: Series of three or more
Hospice Is - Bluegrass Care Navigators
Print Advertising: Single ad
Cancer is Personal, Your Treatment Should BE Too! - AdventHealth Manchester
Print Advertising: Single ad
All Your Healthcare Needs in One Place - AdventHealth Manchester
Print Advertising: Single ad
U of L Brown Cancer Center Insert - University of Louisville Hospital
Publication: Annual Report
Norton Cancer Institute: Building on Hope - Norton Healthcare
Publication: Annual Report
Norton Cancer Institute: Technology. Expertise. Research - Norton Healthcare
Publication: Annual Report
Community Report - Baptist Health
Publication: Annual Report
H0ardin Memorial Health Foundation Annual Report - Hardin Memorial Health
Publication: External
Get Healthy Spring/Summer 2018 - Norton Healthcare
Publication: Internal
Connect: Issue 2, 2019 - Norton Healthcare
Publication: Internal
Lifelines - AdventHealth Manchester
Publication: Outdoor
Billboard - Methodist Hospital
Radio Advertising: Single :30 or :60 spot
Jennie Stuart Health Jingle - Jennie Stuart Health
Radio Advertising: Single :30 or :60 spot
Week by Week, Kick by Kick - AdventHealth Manchester
Television Advertising: Series of 3 or more :30 or :60
U of L Hospital Commercial - U of L Hospital
Video: Long form (2:00 and longer)
Prosthetics & Orthotics Dept. of Lex. Shriners Med. Ctr. - Shriners Hospitals for Chldren Med. Ctr. Lex.
Video: Short form (up to 2:00)
Meet Ashley - Bariatric Testimonial Video - Murray-Calloway County Hospital
Website: Social Media Content such as Facebook, Twitter or LinkedIn
Is Your Back Pain Really Coming From This Little Known Joint - AdventHealth Manchester
Website: Social Media Content such as Facebook, Twitter or LinkedIn
Stroke Facebook Post - U of L Hospital
Website: Social Media Content such as Facebook, Twitter or LinkedIn
Anything is Paw-sible - University of Louisville
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Employee eNews Spotlights - Baptist Health
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Dr. Mike Collins' House Calls Practice Meets the Homebound Where They Live -
Kentucky Office of Rural Health
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Walking Away from Impossible - University of Louisville
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Out of the Shadows - University of Louisville
Writing: Short - PR Writing/News Release or Brochure
Eyes of an Eagle - Rockcastle Regional Hospital & Resp. Care Ctr.
Writing: Short - PR Writing/News Release or Brochure
National Cancer Survivors Day - Methodist Hospital
Writing: Short - PR Writing/News Release or Brochure
Doximity Physician Profiles - Baptist Health
Honorable Mention Awards
Community Relations/Comm. Service: Patient/Public Education Initiative
Community Healthcare Connections - Livingston Hospital
Community Relations/Comm. Service: Patient/Public Education Initiative
National Cancer Survivors Day - Methodist Hospital
Community Relations/Comm. Service: Patient/Public Education Initiative
How to care for your cast for quicker healing - Shriners Hospitals for Children Med. Ctr. Lex.
Community Relations/Comm. Service: Patient/Public Education Initiative
Pink Out Breast Cancer Education Awareness Campaign - Rockcastle Regional Hospital & Resp. Care Ctr.
Community Relations/Comm. Service: Patient/Public Education Initiative
Kentucky Antibiotics Awareness - University of Louisville School of Medicine
Direct MAIL: Special purpose publication
Fresh Air - Rockcastle Regional Hospital & Resp. Care Ctr.
Events: Internal events for staff
Egg Drop Contest - Advent Health Manchester
Events: Internal events for staff
Hospital Week - Baptist Health
Events: Other events that do not fall within community relations/comm.
Tech Day at HMH - Hardin Memorial Health
Events: Other events that do not fall within community relations/comm.
New Headquarters Groundbreaking - Bluegrass Care Navigators
Fundraising: For a hospital, specific service line or other worthy cause
Changing Children's Lives, Every Day - Shriners Hospitals for Children Med. Ctr. Lex.
Media Relations: Earned Media placement in/on a bona fide print, broadcast or online news outlet
Facility Dog Helps Patients - University of Louisville
Overall campaigns: Internal or external communications program using traditional and digital components under $25K
Internal Communications Plan Campaign - Baptist Health
Print Advertising: Series of three or more
Bariatric Solutions Campaign - Murray-Calloway County Hospital
Print Advertising: Series of three or more
RHOCK Out - Rockcastle Regional Hospital & Resp. Care Ctr.
Print Advertising: Single ad
It's a New Day - Methodist Hospital
Print Advertising: Single ad
Henderson Methodist Family Medicine - Methodist Hospital
Publication: Annual Report
U of L Hospital Nursing Annual Report - U of L Hospital
Publication: Annual Report
Annual Report - Jennie Stuart Health
Publication: Annual Report
Annual Report - Rockcastle Regional Hospital & Resp. Care Ctr.
Publication: External
The Bridge (Fall 2018) - Kentucky Office of Rural Health
Publication: Internal
The Pulse - Baptist Health
Publication: Internal
Compass Point - Baptist Health
Radio Advertising: Single :30 or :60 spot
Deaconess Health System Affiliation 0:30 - Methodist Hospital
Radio Advertising: Single :30 or :60 spot
Deaconess Health System Affiliation 0:60 - Methodist Hospital
Radio Advertising: Single :30 or :60 spot
Caring for Your Mind, Body and Spirit - AdventHealth Manchester
Television Advertising: Slide :30 or :60 spot
Cancer Center Expansion - Appalachian Regional Healthcare
Television Advertising: Slide :30 or :60 spot
Baptist Health Express and Urgent Care - Baptist Health
Video: Long form (2:00 and longer)
2018 Year in Review - Methodist Hospital
Video: Long form (2:00 and longer)
Baptist Health Richmond Testimonials - Baptist Health
Video: Short form (up to 2:00)
Louisville ER "The Waiting is Over/We Know You're Busy" - Baptist Health
Website: Social Media Content such as Facebook, Twitter or LinkedIn
2018 Year in Review - Methodist Hospital
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
From Respiratory Therapist to CEO: Bill Kindred's Decade's-Long Career - Kentucky Office of Rural Health
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
A New Way to Fight Cancer - Rockcastle Regional Hospital & Resp. Care Ctr.