Agenda: KSHPRM Spring/Summer Event 2025  

10:30 a.m. (ET)
Arrival/check-In

11:00 a.m.
Welcome and introduction of KSHPRM Board

11:15 a.m.
Harnessing AI Innovation to Empower Patients, Provide Personalized Experiences and Influence Decisions Across the Healthcare Ecosystem
Sara Green
VP, Content Operations & AI Innovation
WebMD Ignite

12:00 p.m.
Lunch and Networking

12:45 p.m.
Fall Program and KSHPRM Thoroughbred Awards Announcement

1:00 p.m.
Earning Your APR Accreditation
Ameerah Palacios, APR, CTA, MBA
Senior Strategic Communications Lead
HDR
and
Accreditation Chair
Public Relations Society of America (PRSA), Bluegrass Chapter  

1:30 p.m.
Break  

1:45 p.m.
Burnout is Real: Lessons from a Recently Recovered, Though Still Slightly Charred, Burnout Survivor
Amy Comeau
Award-winning Author and Healthcare Marketing Executive

2:45 p.m.
Conference Ends  

3:00 p.m.
Castle & Key Distillery Optional Tour
 

About the Speakers

Sara Faye Green
“Harnessing AI Innovation to Empower Patients, Provide Personalized Experiences and Influence Decisions Across the Healthcare Ecosystem”
 
Sara Faye Green, vice president of AI Innovation and Content Operations for WebMD Ignite, has directed health and medical content with a strong consumer lens for over a decade. She leads the WebMD Ignite content organization in all media, including print, digital, video, animation, AI and interactive.
 
In addition to prior roles directing and developing content at Rodale (Women's Health) and HealthCentral media, Green taught at Columbia University, where she served as editor-in-chief of the Columbia Journal. She strategized, edited and produced health and medical content, and has been nominated for and won multiple awards, including National Magazine Awards, Digital Health Awards, and a James Beard Award.
 
In this presentation, Green will discuss the role of accessibility in healthcare content creation and how the Ignite content organization uses AI to translate, personalize and create new versions of critical information to empower patients and others to take an active role in their health. She describes how this orchestration of data, access and content is incorporated to drive measurable results throughout healthcare.

Ameerah Palacios, APR, CTA, MBA
Ameerah Palacios, APR, CTA, MBA, is a national senior strategic communications lead focusing on programs, pursuits and projects for HDR, a global employee-owned engineering firm with the largest and most innovative strategic communications program in the professional services industry.

She is an award-winning, accredited public relations consultant who helps water utilities maintain and rebuild public trust through endeavors ranging from advanced metering infrastructure to crisis response in Jackson, Mississippi. Through highly technical advisory support, she is known for transforming noisy crises into industry-leading solutions through innovation, field projects, engagement, data, customer experience and marketing initiatives.

In addition, Palacios leads the customer service committee for the AWWA KY/TN section and oversees training to certify customer service representatives and support frontline supervisors.

Based in Louisville, she is a proud downtown resident who, as a certified tourism ambassador, loves the Louisville brand. She is a Bingham Fellow active in the civic and arts community and serves as president of the Louisville Downtown Residents Association, board chair for the Parks Alliance of Louisville, and vice chair of Louisville Metro Government’s Commission on Public Art.

Palacios also is accreditation chair for the Public Relations Society of America’s Bluegrass Chapter, supporting other professionals seeking to further their careers through industry accreditation.

Amy Comeau
Burnout in healthcare comes in many forms, but its impact isn’t always clear, extending well beyond front line clinical teams. Too often, burnout has unseen effects on nonclinical staff, such as healthcare marketers and communicators.
 
Award-winning author and healthcare marketing executive Amy Comeau believes healthcare marketers and communicators are real healthcare workers who have and are experiencing burnout. In her talk, “Burnout is Real: Lessons from a Recently Recovered, Though Still Slightly Charred, Burnout Survivor,” she’ll discuss how to recognize burnout, how to heal from it and, ideally, how to prevent it.
 
Comeau bases the presentation on her experience leading a healthcare marketing team during the COVID-19 pandemic, which she chronicles in “Every Storm Runs Out of Rain: Leading a Health Care Marketing Team through a Global Pandemic.” The book, which combines both diary and leadership lessons, won the 2024 Goody Business Book Award for Leadership Inspiration.
 
Most recently, Comeau served as vice president of marketing for Emory Healthcare. She’s spent her career in the healing arts through the art and science of music and medicine, with depth and breadth in the healthcare, nonprofit, higher education and performing arts industries. She is a graduate of Northwestern University and Emory University's Goizueta Business School.