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Applications are open for the 2025 KSHPRM Thoroughbred Awards! Submit your entries now to be recognized for your best campaigns from the past year. Additionally, since the awards were on hiatus during the COVID-19 pandemic, teams can enter their COVID-related campaigns this year.

There are multiple categories so everyone is sure to have a campaign to submit!

The Thoroughbred Awards Competition is sponsored by the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) and the Kentucky Hospital Association (KHA). This competition is open to all marketing/public relations professionals in a healthcare setting.


congratulations to the 2019 Thoroughbred Award winners!

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Thoroughbred Awards

Community Relations/Comm. Service:
Patient/Public Education Initiative - Bereavement Boxes - Methodist Hospital
Direct Mail: Single - ObGyn Delivering Excellence Across the Generations - Jennie Stuart Health
Events: Internal events for staff - Volunteer Banquet Tea Party - Murray-Calloway County Hospital

Fundraising: For a hospital, specific service line or other worthy cause
Bourbon, Boots & Bling (2019 Signature Event) - St. Claire Health Care

Fundraising: For a hospital, specific service line or other worthy cause
Splat Out Cancer - Baptist Health

Media Relations: Earned Media placement in/on a bonafide print, broadcast or online news outlet
Bereavement Boxes - Methodist Hospital

Overall campaigns: Internal or external comm. Program using same, $25k
Community Health Stories - Baptist Health

Overall campaigns: Internal or external comm. Program using same, $25k
It's a New Day - Methodist Hospital

Print Advertising: Series of three or more
Hospice Is - Bluegrass Care Navigators

Print Advertising: Single ad
Cancer is Personal, Your Treatment Should BE Too! - AdventHealth Manchester

Print Advertising: Single ad
All Your Healthcare Needs in One Place - AdventHealth Manchester

Print Advertising: Single ad
U of L Brown Cancer Center Insert - University of Louisville Hospital

Publication: Annual Report
Norton Cancer Institute: Building on Hope - Norton Healthcare

Publication: Annual Report
Norton Cancer Institute: Technology. Expertise. Research - Norton Healthcare

Publication: Annual Report
Community Report - Baptist Health

Publication: Annual Report
H0ardin Memorial Health Foundation Annual Report - Hardin Memorial Health

Publication: External
Get Healthy Spring/Summer 2018 - Norton Healthcare

Publication: Internal
Connect: Issue 2, 2019 - Norton Healthcare

Publication: Internal
Lifelines - AdventHealth Manchester

Publication: Outdoor
Billboard - Methodist Hospital

Radio Advertising: Single :30 or :60 spot
Jennie Stuart Health Jingle - Jennie Stuart Health

Radio Advertising: Single :30 or :60 spot
Week by Week, Kick by Kick - AdventHealth Manchester

Television Advertising: Series of 3 or more :30 or :60
U of L Hospital Commercial - U of L Hospital

Video: Long form (2:00 and longer)
Prosthetics & Orthotics Dept. of Lex. Shriners Med. Ctr. - Shriners Hospitals for Chldren Med. Ctr. Lex.

Video: Short form (up to 2:00)
Meet Ashley - Bariatric Testimonial Video - Murray-Calloway County Hospital

Website: Social Media Content such as Facebook, Twitter or LinkedIn
Is Your Back Pain Really Coming From This Little Known Joint - AdventHealth Manchester

Website: Social Media Content such as Facebook, Twitter or LinkedIn
Stroke Facebook Post - U of L Hospital

Website: Social Media Content such as Facebook, Twitter or LinkedIn
Anything is Paw-sible - University of Louisville

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Employee eNews Spotlights - Baptist Health

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Dr. Mike Collins' House Calls Practice Meets the Homebound Where They Live -
Kentucky Office of Rural Health

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Walking Away from Impossible - University of Louisville

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Out of the Shadows - University of Louisville

Writing: Short - PR Writing/News Release or Brochure
Eyes of an Eagle - Rockcastle Regional Hospital & Resp. Care Ctr.

Writing: Short - PR Writing/News Release or Brochure
National Cancer Survivors Day - Methodist Hospital

Writing: Short - PR Writing/News Release or Brochure
Doximity Physician Profiles - Baptist Health


Honorable Mention Awards

Community Relations/Comm. Service: Patient/Public Education Initiative
Community Healthcare Connections - Livingston Hospital

Community Relations/Comm. Service: Patient/Public Education Initiative
National Cancer Survivors Day - Methodist Hospital

Community Relations/Comm. Service: Patient/Public Education Initiative
How to care for your cast for quicker healing - Shriners Hospitals for Children Med. Ctr. Lex.

Community Relations/Comm. Service: Patient/Public Education Initiative
Pink Out Breast Cancer Education Awareness Campaign - Rockcastle Regional Hospital & Resp. Care Ctr.

Community Relations/Comm. Service: Patient/Public Education Initiative
Kentucky Antibiotics Awareness - University of Louisville School of Medicine

Direct MAIL: Special purpose publication
Fresh Air - Rockcastle Regional Hospital & Resp. Care Ctr.

Events: Internal events for staff
Egg Drop Contest - Advent Health Manchester

Events: Internal events for staff
Hospital Week - Baptist Health

Events: Other events that do not fall within community relations/comm.
Tech Day at HMH - Hardin Memorial Health

Events: Other events that do not fall within community relations/comm.
New Headquarters Groundbreaking - Bluegrass Care Navigators

Fundraising: For a hospital, specific service line or other worthy cause
Changing Children's Lives, Every Day - Shriners Hospitals for Children Med. Ctr. Lex.

Media Relations: Earned Media placement in/on a bona fide print, broadcast or online news outlet
Facility Dog Helps Patients - University of Louisville

Overall campaigns: Internal or external communications program using traditional and digital components under $25K
Internal Communications Plan Campaign - Baptist Health

Print Advertising: Series of three or more
Bariatric Solutions Campaign - Murray-Calloway County Hospital

Print Advertising: Series of three or more
RHOCK Out - Rockcastle Regional Hospital & Resp. Care Ctr.

Print Advertising: Single ad
It's a New Day - Methodist Hospital

Print Advertising: Single ad
Henderson Methodist Family Medicine - Methodist Hospital

Publication: Annual Report
U of L Hospital Nursing Annual Report - U of L Hospital

Publication: Annual Report
Annual Report - Jennie Stuart Health

Publication: Annual Report
Annual Report - Rockcastle Regional Hospital & Resp. Care Ctr.

Publication: External
The Bridge (Fall 2018) - Kentucky Office of Rural Health

Publication: Internal
The Pulse - Baptist Health

Publication: Internal
Compass Point - Baptist Health

Radio Advertising: Single :30 or :60 spot
Deaconess Health System Affiliation 0:30 - Methodist Hospital

Radio Advertising: Single :30 or :60 spot
Deaconess Health System Affiliation 0:60 - Methodist Hospital

Radio Advertising: Single :30 or :60 spot
Caring for Your Mind, Body and Spirit - AdventHealth Manchester

Television Advertising: Slide :30 or :60 spot
Cancer Center Expansion - Appalachian Regional Healthcare

Television Advertising: Slide :30 or :60 spot
Baptist Health Express and Urgent Care - Baptist Health

Video: Long form (2:00 and longer)
2018 Year in Review - Methodist Hospital

Video: Long form (2:00 and longer)
Baptist Health Richmond Testimonials - Baptist Health

Video: Short form (up to 2:00)
Louisville ER "The Waiting is Over/We Know You're Busy" - Baptist Health

Website: Social Media Content such as Facebook, Twitter or LinkedIn
2018 Year in Review - Methodist Hospital

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
From Respiratory Therapist to CEO: Bill Kindred's Decade's-Long Career - Kentucky Office of Rural Health

Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
A New Way to Fight Cancer - Rockcastle Regional Hospital & Resp. Care Ctr.