Applications are open for the 2025 KSHPRM Thoroughbred Awards! Submit your entries now to be recognized for your best campaigns from the past year. Additionally, since the awards were on hiatus during the COVID-19 pandemic, teams can enter their COVID-related campaigns this year.
There are multiple categories so everyone is sure to have a campaign to submit!
The Thoroughbred Awards Competition is sponsored by the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) and the Kentucky Hospital Association (KHA). This competition is open to all marketing/public relations professionals in a healthcare setting.
KSHPRM extends special thanks to the Thoroughbred Awards presenting sponsor, Spectrum Reach.
Spectrum Reach®, the advertising division of Charter Communications, Inc., provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps healthcare facilities of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.
congratulations to the 2019 Thoroughbred Award winners!
Thoroughbred Awards
Community Relations/Comm. Service:
Patient/Public Education Initiative - Bereavement Boxes - Methodist Hospital
Direct Mail: Single - ObGyn Delivering Excellence Across the Generations - Jennie Stuart Health
Events: Internal events for staff - Volunteer Banquet Tea Party - Murray-Calloway County Hospital
Fundraising: For a hospital, specific service line or other worthy cause
Bourbon, Boots & Bling (2019 Signature Event) - St. Claire Health Care
Fundraising: For a hospital, specific service line or other worthy cause
Splat Out Cancer - Baptist Health
Media Relations: Earned Media placement in/on a bonafide print, broadcast or online news outlet
Bereavement Boxes - Methodist Hospital
Overall campaigns: Internal or external comm. Program using same, $25k
Community Health Stories - Baptist Health
Overall campaigns: Internal or external comm. Program using same, $25k
It's a New Day - Methodist Hospital
Print Advertising: Series of three or more
Hospice Is - Bluegrass Care Navigators
Print Advertising: Single ad
Cancer is Personal, Your Treatment Should BE Too! - AdventHealth Manchester
Print Advertising: Single ad
All Your Healthcare Needs in One Place - AdventHealth Manchester
Print Advertising: Single ad
U of L Brown Cancer Center Insert - University of Louisville Hospital
Publication: Annual Report
Norton Cancer Institute: Building on Hope - Norton Healthcare
Publication: Annual Report
Norton Cancer Institute: Technology. Expertise. Research - Norton Healthcare
Publication: Annual Report
Community Report - Baptist Health
Publication: Annual Report
H0ardin Memorial Health Foundation Annual Report - Hardin Memorial Health
Publication: External
Get Healthy Spring/Summer 2018 - Norton Healthcare
Publication: Internal
Connect: Issue 2, 2019 - Norton Healthcare
Publication: Internal
Lifelines - AdventHealth Manchester
Publication: Outdoor
Billboard - Methodist Hospital
Radio Advertising: Single :30 or :60 spot
Jennie Stuart Health Jingle - Jennie Stuart Health
Radio Advertising: Single :30 or :60 spot
Week by Week, Kick by Kick - AdventHealth Manchester
Television Advertising: Series of 3 or more :30 or :60
U of L Hospital Commercial - U of L Hospital
Video: Long form (2:00 and longer)
Prosthetics & Orthotics Dept. of Lex. Shriners Med. Ctr. - Shriners Hospitals for Chldren Med. Ctr. Lex.
Video: Short form (up to 2:00)
Meet Ashley - Bariatric Testimonial Video - Murray-Calloway County Hospital
Website: Social Media Content such as Facebook, Twitter or LinkedIn
Is Your Back Pain Really Coming From This Little Known Joint - AdventHealth Manchester
Website: Social Media Content such as Facebook, Twitter or LinkedIn
Stroke Facebook Post - U of L Hospital
Website: Social Media Content such as Facebook, Twitter or LinkedIn
Anything is Paw-sible - University of Louisville
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Employee eNews Spotlights - Baptist Health
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Dr. Mike Collins' House Calls Practice Meets the Homebound Where They Live -
Kentucky Office of Rural Health
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Walking Away from Impossible - University of Louisville
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
Out of the Shadows - University of Louisville
Writing: Short - PR Writing/News Release or Brochure
Eyes of an Eagle - Rockcastle Regional Hospital & Resp. Care Ctr.
Writing: Short - PR Writing/News Release or Brochure
National Cancer Survivors Day - Methodist Hospital
Writing: Short - PR Writing/News Release or Brochure
Doximity Physician Profiles - Baptist Health
Honorable Mention Awards
Community Relations/Comm. Service: Patient/Public Education Initiative
Community Healthcare Connections - Livingston Hospital
Community Relations/Comm. Service: Patient/Public Education Initiative
National Cancer Survivors Day - Methodist Hospital
Community Relations/Comm. Service: Patient/Public Education Initiative
How to care for your cast for quicker healing - Shriners Hospitals for Children Med. Ctr. Lex.
Community Relations/Comm. Service: Patient/Public Education Initiative
Pink Out Breast Cancer Education Awareness Campaign - Rockcastle Regional Hospital & Resp. Care Ctr.
Community Relations/Comm. Service: Patient/Public Education Initiative
Kentucky Antibiotics Awareness - University of Louisville School of Medicine
Direct MAIL: Special purpose publication
Fresh Air - Rockcastle Regional Hospital & Resp. Care Ctr.
Events: Internal events for staff
Egg Drop Contest - Advent Health Manchester
Events: Internal events for staff
Hospital Week - Baptist Health
Events: Other events that do not fall within community relations/comm.
Tech Day at HMH - Hardin Memorial Health
Events: Other events that do not fall within community relations/comm.
New Headquarters Groundbreaking - Bluegrass Care Navigators
Fundraising: For a hospital, specific service line or other worthy cause
Changing Children's Lives, Every Day - Shriners Hospitals for Children Med. Ctr. Lex.
Media Relations: Earned Media placement in/on a bona fide print, broadcast or online news outlet
Facility Dog Helps Patients - University of Louisville
Overall campaigns: Internal or external communications program using traditional and digital components under $25K
Internal Communications Plan Campaign - Baptist Health
Print Advertising: Series of three or more
Bariatric Solutions Campaign - Murray-Calloway County Hospital
Print Advertising: Series of three or more
RHOCK Out - Rockcastle Regional Hospital & Resp. Care Ctr.
Print Advertising: Single ad
It's a New Day - Methodist Hospital
Print Advertising: Single ad
Henderson Methodist Family Medicine - Methodist Hospital
Publication: Annual Report
U of L Hospital Nursing Annual Report - U of L Hospital
Publication: Annual Report
Annual Report - Jennie Stuart Health
Publication: Annual Report
Annual Report - Rockcastle Regional Hospital & Resp. Care Ctr.
Publication: External
The Bridge (Fall 2018) - Kentucky Office of Rural Health
Publication: Internal
The Pulse - Baptist Health
Publication: Internal
Compass Point - Baptist Health
Radio Advertising: Single :30 or :60 spot
Deaconess Health System Affiliation 0:30 - Methodist Hospital
Radio Advertising: Single :30 or :60 spot
Deaconess Health System Affiliation 0:60 - Methodist Hospital
Radio Advertising: Single :30 or :60 spot
Caring for Your Mind, Body and Spirit - AdventHealth Manchester
Television Advertising: Slide :30 or :60 spot
Cancer Center Expansion - Appalachian Regional Healthcare
Television Advertising: Slide :30 or :60 spot
Baptist Health Express and Urgent Care - Baptist Health
Video: Long form (2:00 and longer)
2018 Year in Review - Methodist Hospital
Video: Long form (2:00 and longer)
Baptist Health Richmond Testimonials - Baptist Health
Video: Short form (up to 2:00)
Louisville ER "The Waiting is Over/We Know You're Busy" - Baptist Health
Website: Social Media Content such as Facebook, Twitter or LinkedIn
2018 Year in Review - Methodist Hospital
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
From Respiratory Therapist to CEO: Bill Kindred's Decade's-Long Career - Kentucky Office of Rural Health
Writing: Long - Narrative text/annual report, magazine or speech more than 500 words
A New Way to Fight Cancer - Rockcastle Regional Hospital & Resp. Care Ctr.